Archives for: December 28th, 2015

Top Content Marketing Tips This Week: Becoming a Twitter Power User

December 28, 2015 by Tricia Goss

Twitter Power User

This week’s content marketing tips newletter included exceptional insights and advice on using Twitter for social media marketing. If you haven’t signed up for our newsletter yet, you can do so here: Subscribe to the Content Marketer’s Corner

Now, on to this week’s top picks!

How To Become A Twitter Marketing Pro With $0 Budget

Here are some tips and tools, in an infographic from Salesforce, that anyone can use to become a Twitter marketing pro.

If your content marketing budget is a bit tight, you will appreciate the tips and tricks in this post…Read more

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Little-Known Tricks to Boost Social Media Engagement

July 22, 2015 by Tricia Goss

Social Media HacksPerhaps you already have a handle on everything there is to know about using Facebook, Twitter and other major social media channels, but maybe there are some tricks you have not yet learned.

Salesforce recently published an infographic that will clue you in to some nifty “hidden” tools and features of top social platforms, such as muting people on Twitter without unfollowing them and saving Facebook links to read later.

Want more? Try these tantalizing tidbits.

Use Facebook Interest Lists to discover content. You can follow an existing list or create…Read more

Filed Under: Infographics, Social Mediatagged with: , , , , ,

Twitter Tips: Are You Doing Any of These Don’ts?

May 6, 2015 by Tricia Goss

Twitter Don'tsAre you struggling to gain followers and increase engagement on Twitter? Even if you have loads of followers, there is always room for improvement.

A recent Salesforce blog post includes an infographic with dozens of tips that can transform you into a Twitter master.

You will even find a section specifically for “don’ts.” Essentially, you don’t want to be annoying. Don’t retweet every time someone mentions you, don’t cram your tweets full of hashtags, don’t pick fights, that sort of thing.

Many of these may seem like common sense, but a few other don’ts…Read more

Filed Under: Infographics, Social Mediatagged with: , , , ,

Become More Efficient Using Social Media Shortcuts

March 4, 2015 by Tricia Goss

Social Media ShortcutsWho doesn’t love shortcuts? Set up a Blog Today has created a

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handy dandy infographic that lists shortcuts for all your favorite social media channels, including Facebook, Google+, Tumblr, Twitter and YouTube. Although there may be too many to memorize them all, you might want to choose a platform and pick two or three favorite tricks to learn….Read more

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Using Twitter Favorites

June 2, 2014 by Tricia Goss

twitter-245460_1280Twitter’s redesign has rolled out and with it are several new features, such as the ability to pin favorite tweets to the top of your profile.

In a recent Reviewz ‘N’ Tips post, Daniel Sharkov recommends using the favoriting feature on Twitter if you are not already doing so.

Wondering how can you benefit from Twitter favorites?

Twitter Party Success

April 2, 2014 by Tricia Goss

Picture1Not every aspect of your job can be fun, but some tasks can be a real blast. In fact, you can host parties to build brand recognition and connect with your customers. Plus, there’s no need to decorate or purchase food and beverages, when your party is on Twitter.

In a recent Business 2 Community post, Thomas Grimshaw shares tips for getting ready for, hosting and following up on a Twitter party, such as creating a hashtag beforehand and reconnecting with influencers afterward.

One key to a successful Twitter party is…Read more

Filed Under: Blog, Content Marketing, Social Mediatagged with: , , ,

Connect With Other Brands on Twitter

March 24, 2014 by Tricia Goss

twitter-245460_640There are loads of approaches you can take if you want to become a Twitter powerhouse.

In a recent ClickZ article, writer Bob Cargill provides 10 top tips that can really help your brand garner some positive attention.

You can combine many of the suggestions, such as engaging with other brands and having a sense of humor.

So, how do you decide with which brands you should banter?

You can use Twitter to build relationships with brands that complement yours, but don’t be afraid to connect with those that may seem completely unrelated….Read more

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Twitter Email Apps

February 7, 2014 by Tricia Goss

twitter-245460_640Recent studies show that brands are not replying to Twitter followers’ questions and comments nearly as much as they ought to be. Another study by social software provider Lithium shows 53 percent of consumers expect a response within an hour; 72 percent if the tweet is a complaint.

If you want to respond more quickly and consistently, you could stay on Twitter 24/7. Fortunately, you don’t have to.

Consider downloading an app that sends tweets to your email inbox so you can receive notifications of direct tweets, mentions and retweets. Some of…Read more

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Twitter Tools for Marketers

November 1, 2013 by Tricia Goss


If you haven’t ever used yourself, you have probably seen it used by people you follow.

Users can set up a “newspaper” curating relevant contend, which is automatically posted to your Twitter account. This Business 2 Community post explains how to use the tool to build your brand and increase interest.

Many other tools can help you become a Twitter marketing authority, as well.

For instance, Buffer posts your tweets at the best times throughout the day and provides analytics to help you improve your…Read more

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Make New Twitter Friends, but Keep the Old

September 9, 2013 by Tricia Goss

icon-66781_640If you’re looking for ways to gain more Twitter followers, the five concrete tips offered by are a great place to begin.

But if your aim is to maintain a successful social marketing campaign, there is much more to it than convincing people to follow you.

Creating a positive relationship with your target audience is important, but upholding the rapport as time passes is equally significant. One way to learn how to keep the followers on your list is to consider things you might do that could cause you to lose them.

For example,…Read more

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