Archives for: February 26th, 2016

Tips for Finding the Best Content to Share on Social Media

February 26, 2016 by Tricia Goss

Finding Content to Share

Finding compelling, fresh content to share with your social media followers can be challenging, but it really is necessary if you hope to stand out above the noise of everyone else in your fans’ feeds.

You need a consistent stream of attention-grabbing, absorbing, applicable content to build a meaningful relationship with your fans and draw even more followers across the social channels you use. But how do you accomplish this without spending every waking hour scouring the internet for share-worthy stuff?

Don’t stress! Instead, use a combination of the tricks, tools and…Read more

Filed Under: content, Content Marketing, Social Media, Strategytagged with: , , , , ,

New Ways To Add Seasonal Content To Your Editorial Calendar

January 29, 2016 by Tricia Goss

Seasonal Content

One of the quickest ways to come up with content ideas for your editorial calendar is to use themes based on seasons, holidays and events. You may already incorporate major holidays such as Valentine’s Day, Thanksgiving, Christmas and Independence Day into your content marketing strategy, but if that’s where your seasonal content creation ends, you could be missing out on a treasure-trove.

What’s It All About?

Your first option is to create content based on an actual season (spring, summer, fall or winter). This type of content can have a broader theme and is…Read more

Filed Under: Blogging, content, Content Marketing, Strategytagged with: , , , , , ,

Content Marketing Tools and Tips: This Week’s Best from the Web

January 4, 2016 by Tricia Goss

tools and tips

The new year has arrived, so this week we shared some outstanding articles that are loaded with some great gifts for content marketers: tools, tools, and more tools. And if you haven’t done so already, sign up for our newsletter here: Subscribe to the Content Marketer’s Corner. It’s a terrific gift to yourself for the coming year.

Now, on our top picks of the week!

10 Essential Tools for Social Media and Content Marketing Management

Below are some of the top tools to make your team better, faster, and more confident when it…Read more

Filed Under: Content Marketing, Productivity, Social Media, Strategytagged with: , , ,

Top Content Marketing Tips This Week: Becoming a Twitter Power User

December 28, 2015 by Tricia Goss

Twitter Power User

This week’s content marketing tips newletter included exceptional insights and advice on using Twitter for social media marketing. If you haven’t signed up for our newsletter yet, you can do so here: Subscribe to the Content Marketer’s Corner

Now, on to this week’s top picks!

How To Become A Twitter Marketing Pro With $0 Budget

Here are some tips and tools, in an infographic from Salesforce, that anyone can use to become a Twitter marketing pro.

If your content marketing budget is a bit tight, you will appreciate the tips and tricks in this post…Read more

Filed Under: Content Marketing, Social Mediatagged with: , , ,

This Week in Content Marketing: Tips for Marketing in 2016

December 17, 2015 by Tricia Goss

Tips for Marketing in 2016

Where has the time gone? 2015 is drawing to a close, which has many content marketers considering how they will approach their tasks in the coming year. You can get a jump on 2016 by subscribing to our content marketing tips newsletter here and by checking out this week’s best offerings from around the web.

35 Content Marketing Statistics You Need To Know In 2016

The statistics contained in this post are generally focused around content marketing as an industry and practice, rather than on stats for specific…Read more

Filed Under: Content Marketing, Trendstagged with: , , ,

This Week’s Top Tips on Content Marketing for the Holidays

December 8, 2015 by Tricia Goss

Content Marketing Tips for the Holidays The holiday season is upon us, so this week’s content marketing tips newsletter is filled with holiday-related content and social media marketing articles. If you’re not already a subscriber, give yourself an early gift and sign up here. Let’s get to our top picks of the week! Infographic: Consumers Want Holiday Content, and They Want It Now A new study from content discovery platform Outbrain highlights content consumption trends for the 2014 holiday season from November through New Year’s Eve. These insights…Read more

Filed Under: Content Marketing, Social Media, Strategytagged with: , , , ,

Little-Known Tricks to Boost Social Media Engagement

July 22, 2015 by Tricia Goss

Social Media HacksPerhaps you already have a handle on everything there is to know about using Facebook, Twitter and other major social media channels, but maybe there are some tricks you have not yet learned.

Salesforce recently published an infographic that will clue you in to some nifty “hidden” tools and features of top social platforms, such as muting people on Twitter without unfollowing them and saving Facebook links to read later.

Want more? Try these tantalizing tidbits.

Use Facebook Interest Lists to discover content. You can follow an existing list or create…Read more

Filed Under: Infographics, Social Mediatagged with: , , , , ,

Choosing Engaging Topics for Pinterest Infographics

July 15, 2015 by Tricia Goss

Pinterest Infographic TipsDoes Pinterest perplex you? One thing pinners love is infographics, but not every infographic is poised for pinning.

You might want to use a recent Venngage infographic for guidance when designing your own infographic or sharing an infographic on Pinterest.

The graphic shares the top categories on the social site, including travel, food and marketing. Dig a little and you can discover specific niches that relate to your brand.

One way to find these details is by searching Pinterest. For instance, searching “travel” produces suggestions such as quotes, bucket lists and hacks. “Marketing”…Read more

Filed Under: Infographics, Social Mediatagged with: , , , ,

Creating Your First Marketing Vine Video

July 8, 2015 by Tricia Goss

Not using Vine as part of your social media marketing strategy? If you knew that five Vines were tweeted every second and 100 million people watch Vine videos on a monthly basis, might you change your mind?

Sure Payroll published an infographic that is loaded with tips and strategies to help you produce an effective Vine marketing strategy.

Vine videos are six seconds long, so you have to plan well to convey your message. One tip in the infographic is to sketch or write your storyline in six boxes, one for each second, to get a visual idea of how…Read more

Filed Under: Infographics, Social Media, Strategytagged with: , , , , ,

Social Media Marketing: Picking the Perfect Platforms

June 24, 2015 by Tricia Goss

Although some brands try to reach all social channels, others pick just a couple where they focus their time and attention. If you are in the latter group, determining which social media platforms best suit your audience can be a challenge.

A recent infographic offers assistance by breaking down the strengths, emphasis and use of each of the top five social networks: Facebook, Google+, Pinterest, Twitter and YouTube.

Of course, this is just the tip of the iceberg. There are dozens of other social media sites, some of which might be the perfect outlet for your brand.

Developing clear goals,…Read more

Filed Under: Infographics, Social Mediatagged with: , , , ,