Archives for: February 26th, 2016

Tips for Finding the Best Content to Share on Social Media

February 26, 2016 by Tricia Goss

Finding Content to Share

Finding compelling, fresh content to share with your social media followers can be challenging, but it really is necessary if you hope to stand out above the noise of everyone else in your fans’ feeds.

You need a consistent stream of attention-grabbing, absorbing, applicable content to build a meaningful relationship with your fans and draw even more followers across the social channels you use. But how do you accomplish this without spending every waking hour scouring the internet for share-worthy stuff?

Don’t stress! Instead, use a combination of the tricks, tools and…Read more

Filed Under: content, Content Marketing, Social Media, Strategytagged with: , , , , ,

Top Content Marketing Tips This Week: Becoming a Twitter Power User

December 28, 2015 by Tricia Goss

Twitter Power User

This week’s content marketing tips newletter included exceptional insights and advice on using Twitter for social media marketing. If you haven’t signed up for our newsletter yet, you can do so here: Subscribe to the Content Marketer’s Corner

Now, on to this week’s top picks!

How To Become A Twitter Marketing Pro With $0 Budget

Here are some tips and tools, in an infographic from Salesforce, that anyone can use to become a Twitter marketing pro.

If your content marketing budget is a bit tight, you will appreciate the tips and tricks in this post…Read more

Filed Under: Content Marketing, Social Mediatagged with: , , ,

This Week’s Top Tips on Content Marketing for the Holidays

December 8, 2015 by Tricia Goss

Content Marketing Tips for the Holidays The holiday season is upon us, so this week’s content marketing tips newsletter is filled with holiday-related content and social media marketing articles. If you’re not already a subscriber, give yourself an early gift and sign up here. Let’s get to our top picks of the week! Infographic: Consumers Want Holiday Content, and They Want It Now A new study from content discovery platform Outbrain highlights content consumption trends for the 2014 holiday season from November through New Year’s Eve. These insights…Read more

Filed Under: Content Marketing, Social Media, Strategytagged with: , , , ,

Little-Known Tricks to Boost Social Media Engagement

July 22, 2015 by Tricia Goss

Social Media HacksPerhaps you already have a handle on everything there is to know about using Facebook, Twitter and other major social media channels, but maybe there are some tricks you have not yet learned.

Salesforce recently published an infographic that will clue you in to some nifty “hidden” tools and features of top social platforms, such as muting people on Twitter without unfollowing them and saving Facebook links to read later.

Want more? Try these tantalizing tidbits.

Use Facebook Interest Lists to discover content. You can follow an existing list or create…Read more

Filed Under: Infographics, Social Mediatagged with: , , , , ,

Social Media Marketing: Picking the Perfect Platforms

June 24, 2015 by Tricia Goss

Although some brands try to reach all social channels, others pick just a couple where they focus their time and attention. If you are in the latter group, determining which social media platforms best suit your audience can be a challenge.

A recent infographic offers assistance by breaking down the strengths, emphasis and use of each of the top five social networks: Facebook, Google+, Pinterest, Twitter and YouTube.

Of course, this is just the tip of the iceberg. There are dozens of other social media sites, some of which might be the perfect outlet for your brand.

Developing clear goals,…Read more

Filed Under: Infographics, Social Mediatagged with: , , , ,

Finding Phony Followers

April 29, 2015 by Tricia Goss

Finding Fake FollowersFacebook recently dumped thousands of fake users, which caused many pages to see a drop in likes. Since these users were not real followers anyway, this act may actually result in increased engagement with your authentic Facebook fans.

But have you ever wondered how many online user profiles were bogus or who was behind these phony user accounts?

Ghost Proxies has published an infographic that reports more than 10 percent of Facebook users as fake (prior to Facebook’s dump). Numbers for faux Twitter and Instagram users follow closely.

Some phony accounts are harmless….Read more

Filed Under: Infographics, Social Mediatagged with: , , , , ,

Becoming a Content Marketing Pro: Pairing Content Types and Platforms

April 8, 2015 by Tricia Goss

Become a Social Media Marketing ProWhether or not it’s your official job title, you are a content marketer.

But are you a content marketing expert?

An infographic recently published by Dot Com Infoway spells out several essentials that will put you on the road to becoming a content marketing guru.

One interesting collection of statistics provided shows that B2B marketers incorporate 13 different content types, on average, while B2C marketers use about 11. Both groups utilize blog posts, infographics, photos or illustrations and videos as some of their primary content.

Matching the content type…Read more

Filed Under: Infographics, Social Mediatagged with: , , ,

Facebook Marketing: Fewer Followers, Increased Engagement?

April 1, 2015 by Tricia Goss

Facebook EngagementYou might be worried about losing Facebook fans following the removal of inactive Facebook accounts, but your worries may in fact be unnecessary.

According to a recent report and infographic published by Quintly, the average number of Facebook fans has not only stabilized but is still growing. And with fewer “fake” followers, you may actually experience greater engagement rates.

One way to continue increasing engagement is to incorporate strategically created Facebook ads. You can also pique more interest sharing fun, inspirational and helpful quotes, images, resources and other curated content frequently.

Has your…Read more

Filed Under: Infographics, Social Mediatagged with: , , ,

Facebook Marketing and Young Consumers

March 18, 2015 by Tricia Goss

Facebook Marketing to MillenialsIf you think Facebook is no longer worth the effort, in large part because you want to reach a younger audience, you might want to think again.

According to a chart recently published by Statista, people between the ages of 12 to 24 are still logging in to Facebook –at least once in a while.

Although the data does not give details on the frequency of these logins, it does show that more people in this age group use Facebook than any other social media channel.

To best reach this…Read more

Filed Under: Infographics, Social Mediatagged with: , , , ,

Become More Efficient Using Social Media Shortcuts

March 4, 2015 by Tricia Goss

Social Media ShortcutsWho doesn’t love shortcuts? Set up a Blog Today has created a

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handy dandy infographic that lists shortcuts for all your favorite social media channels, including Facebook, Google+, Tumblr, Twitter and YouTube. Although there may be too many to memorize them all, you might want to choose a platform and pick two or three favorite tricks to learn….Read more

Filed Under: Infographics, Social Mediatagged with: , , , ,