Archives for: December 17th, 2015

This Week in Content Marketing: Tips for Marketing in 2016

December 17, 2015 by Tricia Goss

Tips for Marketing in 2016

Where has the time gone? 2015 is drawing to a close, which has many content marketers considering how they will approach their tasks in the coming year. You can get a jump on 2016 by subscribing to our content marketing tips newsletter here and by checking out this week’s best offerings from around the web.

35 Content Marketing Statistics You Need To Know In 2016

The statistics contained in this post are generally focused around content marketing as an industry and practice, rather than on stats for specific…Read more

Filed Under: Content Marketing, Trendstagged with: , , ,

Creating Innovative Visual Content

March 11, 2015 by Tricia Goss

Visual Content TrendsVisual content is a key component to any content marketing strategy, and, fortunately, you have an arsenal of tools and resources at your disposal.

Creating visual content with innovative design can give you an edge over other brands, and Coastal Creative Reprographics has published an infographic that might just give you the insights you need to do so.

You are likely familiar with some of these trends, such as rich content experiences and better typography. Others may be new to you, but likely not for long.

For instance, there are reports…Read more

Filed Under: Design, Infographics, Trendstagged with: , , , ,

Tech Trends and Your Marketing Strategy [Infographic]

January 21, 2015 by Tricia Goss

Marketing Tech TrendsWhich content marketing trends are you watching and employing in 2015?

Think with Google has published an infographic based on solid data that highlights three developments you might want to keep an eye on: the Internet of Things, mobile and everything on-demand.

What do these trends mean for your content marketing strategy? Instant and constant connections enable you to reach your audience essentially anywhere and they will expect to hear from you immediately. Providing contextual content backed by loads of data when and where they want it will create loyal…Read more

Filed Under: Infographics, Trendstagged with: , ,

10 Changes to Consider for Your 2015 Facebook Strategy

December 19, 2014 by Tricia Goss

10 Changes to Consider for Your 2015 Facebook Strategy

When planning your social media marketing strategy for the coming year, recent changes to and announcements regarding Facebook might have you a bit concerned. Read on to find out more about impending and recent changes, discover valuable resources and learn why you really don’t need to panic. In fact, more than a few of these changes may pleasantly surprise you.

1. Limits on Promotional Posts

Facebook defines overly promotional posts as those that only urge people to purchase something, download an app or enter unrelated promotions as…Read more

Filed Under: Social Media, Strategytagged with: , , , , , ,

Newsjacking Tips: Finding Trending Topics

July 1, 2013 by Tricia Goss

news-97862_6401The ideas offered in this Hubspot post show how you can use newsjacking whether you want to jump on a hot new topic or are a little late to the game.

If you are not familiar with the term, newsjacking is the process of adding your own angle and information to a breaking or trending “newsy” topic.

In order to newsjack successfully, you must first find news worthy of, well, “jacking.” Fortunately, there are a number of sources you can use.

Find tools and websites that show you trending keywords, such as Google…Read more

Filed Under: Content Marketing, Trendstagged with: , , ,