February 26, 2016 by
Finding compelling, fresh content to share with your social media followers can be challenging, but it really is necessary if you hope to stand out above the noise of everyone else in your fans’ feeds.
You need a consistent stream of attention-grabbing, absorbing, applicable content to build a meaningful relationship with your fans and draw even more followers across the social channels you use. But how do you accomplish this without spending every waking hour scouring the internet for share-worthy stuff?
Don’t stress! Instead, use a combination of the tricks, tools and…Read more
January 4, 2016 by
The new year has arrived, so this week we shared some outstanding articles that are loaded with some great gifts for content marketers: tools, tools, and more tools. And if you haven’t done so already, sign up for our newsletter here: Subscribe to the Content Marketer’s Corner. It’s a terrific gift to yourself for the coming year.
Now, on our top picks of the week!
10 Essential Tools for Social Media and Content Marketing Management
Below are some of the top tools to make your team better, faster, and more confident when it…Read more
December 8, 2015 by
The holiday season is upon us, so this week’s content marketing tips newsletter is filled with holiday-related content and social media marketing articles. If you’re not already a subscriber, give yourself an early gift and sign up here. Let’s get to our top picks of the week! Infographic: Consumers Want Holiday Content, and They Want It Now A new study from content discovery platform Outbrain highlights content consumption trends for the 2014 holiday season from November through New Year’s Eve. These insights…Read more
April 15, 2015 by
How often do you rely on a GPS device to get where you need to go? You might even use it when traveling to a familiar destination, just in case there are any roadblocks along the way.
If you would love the same sort of guidance when creating content, you will appreciate an infographic recently published on Ann Handley’s site.
The graphic provides 12 actionable steps you can follow every time you write a blog post or create any piece of content. Steps include reframing your idea to meet your…Read more
March 25, 2015 by
Tried your hand at infographics yet? Everybody loves a well-made infographic, and Digital Marketing Philippines recently published one that provides data-backed reasons why they are so popular.
For instance, they easily capture peoples’ attention, they can go viral without difficulty and they offer another means of telling your story.
If you are not a designer, you might feel intimidated by the thought of making your own infographic. Try starting with a template or using an online tool rather than starting from scratch. Our post, Awesome Tools for…Read more
January 14, 2015 by
One way to expound on curated pieces is by adding your own unique images. The benefits of doing so are numerous.
By using your own graphics, you avoid the risk of copyright infringement that might occur if you were to use the image associated with the original piece. Your custom images can also enhance the curated content and make each piece even more relevant to your audience.
You can use tools, techniques and themes to create a collection of graphics that complement one another and represent you,…Read more
November 3, 2014 by
The image you choose can make or break your social media updates, blog posts and other content. But, finding the right picture to accompany your post can be challenging.
Not only do you need to find one that complements your post and grabs readers’ attention, but you also have to make sure you are free to share the pic. You can purchase stock photos, but that could take a bite out of your budget and even then, the choices are not always ideal.
When you know where to look, you can find…Read more
September 2, 2014 by
In order to share great content you have to find it first, and you don’t have all day to search and surf for posts, presentations and other material your audience will appreciate. Fortunately, new content discovery tools are cropping up all the time, allowing you to work smarter, not harder.
You are likely familiar with popular sites, such as Feedly, Digg and Google Trends, but you may be unaware of some praiseworthy content discovery tools that are free to boot. Who knows? You just might discover your go-to content curation source in our…Read more
March 26, 2014 by
The periodic table you had to memorize for science class may have seemed pointless and highly stressful, but an embeddable periodic table recently created by Chris Lake and published on Econsultancy could help with your content strategy and creation.
You can use this table to shake up your content a bit. Pick a format and a content type, choose a platform and toss in a dash of a sharing trigger.
You might even make choices randomly. For instance, you could choose numbers out of a hat, use a random number generator to pick items from different categories or hang a…Read more
February 7, 2014 by
Recent studies show that brands are not replying to Twitter followers’ questions and comments nearly as much as they ought to be. Another study by social software provider Lithium shows 53 percent of consumers expect a response within an hour; 72 percent if the tweet is a complaint.
If you want to respond more quickly and consistently, you could stay on Twitter 24/7. Fortunately, you don’t have to.
Consider downloading an app that sends tweets to your email inbox so you can receive notifications of direct tweets, mentions and retweets. Some of…Read more