Archives for: January 29th, 2016

New Ways To Add Seasonal Content To Your Editorial Calendar

January 29, 2016 by Tricia Goss

Seasonal Content

One of the quickest ways to come up with content ideas for your editorial calendar is to use themes based on seasons, holidays and events. You may already incorporate major holidays such as Valentine’s Day, Thanksgiving, Christmas and Independence Day into your content marketing strategy, but if that’s where your seasonal content creation ends, you could be missing out on a treasure-trove.

What’s It All About?

Your first option is to create content based on an actual season (spring, summer, fall or winter). This type of content can have a broader theme and is…Read more

Filed Under: Blogging, content, Content Marketing, Strategytagged with: , , , , , ,

This Week in Content Marketing: Tips for Marketing in 2016

December 17, 2015 by Tricia Goss

Tips for Marketing in 2016

Where has the time gone? 2015 is drawing to a close, which has many content marketers considering how they will approach their tasks in the coming year. You can get a jump on 2016 by subscribing to our content marketing tips newsletter here and by checking out this week’s best offerings from around the web.

35 Content Marketing Statistics You Need To Know In 2016

The statistics contained in this post are generally focused around content marketing as an industry and practice, rather than on stats for specific…Read more

Filed Under: Content Marketing, Trendstagged with: , , ,

This Week’s Top Tips on Content Marketing for the Holidays

December 8, 2015 by Tricia Goss

Content Marketing Tips for the Holidays The holiday season is upon us, so this week’s content marketing tips newsletter is filled with holiday-related content and social media marketing articles. If you’re not already a subscriber, give yourself an early gift and sign up here. Let’s get to our top picks of the week! Infographic: Consumers Want Holiday Content, and They Want It Now A new study from content discovery platform Outbrain highlights content consumption trends for the 2014 holiday season from November through New Year’s Eve. These insights…Read more

Filed Under: Content Marketing, Social Media, Strategytagged with: , , , ,

More Bang for Your Content Creation Buck

July 29, 2015 by Tricia Goss

Repurposing Content: Best Practices What if you could turn every piece of content you produce into two unique pieces? What if you discovered every single piece could easily become six separate pieces of content?

According to a recent infographic published by Express Writers, you really can rework content into other fresh, new pieces and you should!

Some types of repurposing will take a little more effort. For instance, turning a blog post into an infographic, podcast or video is going to take some time, but considering the potential ROI, it may be well worth…Read more

Filed Under: Infographics, Strategytagged with: , , ,

Content Creation, Distribution, Sharing, Curation… What Matters and Why?

May 13, 2015 by Tricia Goss

Curation, creation, sharing, distribution. You read and hear these words all the time. If you ever feel confused or uncertain about the meanings of these terms, you are not alone.

A recent infographic published by Rebuild Nation helps clarify and differentiate between content creation and content sharing.

Basically, content creation means original content centered on your brand that you created. Content sharing is just what it sounds like: you share relevant content with your audience, such as a link to an interesting article or an infographic from another site.

So which one should you focus on? Both, actually.

Original content is vital…Read more

Filed Under: Content Marketing, Curation, Infographics, Strategytagged with: , , ,

Content Creation Step-by-Step Guide

April 15, 2015 by Tricia Goss

Content Creation ChecklistHow often do you rely on a GPS device to get where you need to go? You might even use it when traveling to a familiar destination, just in case there are any roadblocks along the way.

If you would love the same sort of guidance when creating content, you will appreciate an infographic recently published on Ann Handley’s site.

The graphic provides 12 actionable steps you can follow every time you write a blog post or create any piece of content. Steps include reframing your idea to meet your…Read more

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Proofreading Tips Even Pros Can Use

February 25, 2015 by Tricia Goss

Content Proofreading TipsLove it or hate it, you are surely aware of the novel and subsequent film, Fifty Shades of Grey. You may also know that experts berated the book for its grammar gaffes.

Grammarly recently published an infographic that lists the nine top types of errors editors came across not only in this novel, but in classic literature as well.

To ensure you don’t make the same slip-ups in your content creation, here are a handful of proofreading tips.

Little Known Ways To Use Facebook As A Content Discovery Tool

February 1, 2015 by Tricia Goss

Using Facebook as a Content Discovery ToolYou are constantly on the hunt for great content to share on Facebook… So, what if you started looking for that content at the very same place – on Facebook? We’re not just talking about the occasional quote, comic or infographic that you scroll past in your news feed and pass on to your own followers. In fact, Facebook can be a powerful instrument to add to your content discovery toolbox. The key to unearthing these nuggets of content gold is learning the most effective ways to…Read more

Filed Under: Curation, Social Media, Strategytagged with: , , , , ,

Encouraging User Generated Content

January 16, 2015 by Tricia Goss

Encouraging UGCIf UGC –user generated content— is not yet part of your content marketing strategy, you might want to squeeze it in.

As a recent Crunch SEO infographic explains, benefits of UGC include acquiring fresh, original content (at no cost) as well as SEO advantages.

Other boons include insight into your target audience’s wants, needs and opinions; increased engagement and customer satisfaction; a stronger sense of community; and a boost to your brand’s reputation.

So how do you get it?

First, make it easy for users to share their content. Include a rating and…Read more

Filed Under: Infographics, Strategytagged with: , ,

Creating Compelling Content

December 24, 2014 by Tricia Goss

Creating Compelling ContentHow can you be sure the blog post you are about to publish is compelling enough to engage your audience and attract new readers?

This infographic recently published by Fantasy Logic provides a substantial 25 questions you can ask yourself to determine whether your post has what it takes. For example, “Is my headline invoking any emotions?”

If you need some help in this area, check out a SlideShare by CoSchedule, which offers over 180 power words you can use in your headlines, such as free, urgent and fascinating.

Not…Read more

Filed Under: Infographics, Strategytagged with: , , , ,