February 26, 2016 by
Finding compelling, fresh content to share with your social media followers can be challenging, but it really is necessary if you hope to stand out above the noise of everyone else in your fans’ feeds.
You need a consistent stream of attention-grabbing, absorbing, applicable content to build a meaningful relationship with your fans and draw even more followers across the social channels you use. But how do you accomplish this without spending every waking hour scouring the internet for share-worthy stuff?
Don’t stress! Instead, use a combination of the tricks, tools and…Read more
May 13, 2015 by
Curation, creation, sharing, distribution. You read and hear these words all the time. If you ever feel confused or uncertain about the meanings of these terms, you are not alone.
A recent infographic published by Rebuild Nation helps clarify and differentiate between content creation and content sharing.
Basically, content creation means original content centered on your brand that you created. Content sharing is just what it sounds like: you share relevant content with your audience, such as a link to an interesting article or an infographic from another site.
So which one should you focus on? Both, actually.
Original content is vital…Read more
May 7, 2015 by
Your email subscriber list gives you direct access to your target audience, so don’t overlook the importance of developing this valuable asset. Perhaps the most effective way to interact with your current subscribers and attract interest from potential new followers is to provide fresh, relevant, beneficial content.
Of course, your own unique content is essential, but your audience will respond to curated content as well, provided you offer the right content in the right manner.
Give Them What They Want
Instead of viewing it as simply a…Read more
February 1, 2015 by
You are constantly on the hunt for great content to share on Facebook… So, what if you started looking for that content at the very same place – on Facebook? We’re not just talking about the occasional quote, comic or infographic that you scroll past in your news feed and pass on to your own followers. In fact, Facebook can be a powerful instrument to add to your content discovery toolbox. The key to unearthing these nuggets of content gold is learning the most effective ways to…Read more
January 28, 2015 by
In a recent post, Copyblogger shared an infographic with a recipe of sorts, explaining all the parts you need to craft an outstanding blog post.
Following this list of 11 points is definitely beneficial. In fact, you could use them as a guideline for curating content, as well.
For instance, adding your own captivating headline to a curated piece, opening with a tantalizing hook and writing well will all boost the appeal of your curation efforts.
In addition, the following are great ways to take your curated content from okay to…Read more
January 14, 2015 by
One way to expound on curated pieces is by adding your own unique images. The benefits of doing so are numerous.
By using your own graphics, you avoid the risk of copyright infringement that might occur if you were to use the image associated with the original piece. Your custom images can also enhance the curated content and make each piece even more relevant to your audience.
You can use tools, techniques and themes to create a collection of graphics that complement one another and represent you,…Read more
December 29, 2014 by
Consistent curation can help you engage your current social media followers and attract new ones as well. Curating the right way is essential to your social marketing success.
What does this mean? Fruitful curation is like a puzzle comprising many unique – but equally important – little pieces. You must identify your audience and determine what they want, you need to handpick the best types of content for each social channel and you should present it in the best possible way.
Some people may follow all of your brand’s…Read more
December 7, 2014 by
Is an editorial calendar part of your content marketing strategy? If not, consider all the benefits of creating and maintaining one.
A calendar can help you focus your content creation efforts, measure outcomes, save time, reduce stress and promote consistency as well as creativity.
As we verge on a new year, perhaps now is the perfect time to construct an editorial calendar. There are dozens, if not hundreds of templates and tools you can use to format your calendar, but what do you fill it with once you…Read more
November 23, 2014 by
By now, you probably know the many benefits of including curated content in your content marketing strategy. Curation is a time- and cost-effective way to provide relevant, valuable content to your audience consistently. It can help you build authority and earn a reputation as a thought leader, and it can even boost your SEO.
The most basic way to curate content is to share an article, video or photo without any additional input. For some platforms, that may be good enough, but you want to offer curated content that is as…Read more
September 2, 2014 by
In order to share great content you have to find it first, and you don’t have all day to search and surf for posts, presentations and other material your audience will appreciate. Fortunately, new content discovery tools are cropping up all the time, allowing you to work smarter, not harder.
You are likely familiar with popular sites, such as Feedly, Digg and Google Trends, but you may be unaware of some praiseworthy content discovery tools that are free to boot. Who knows? You just might discover your go-to content curation source in our…Read more