Archives for: January 29th, 2016

New Ways To Add Seasonal Content To Your Editorial Calendar

January 29, 2016 by Tricia Goss

Seasonal Content

One of the quickest ways to come up with content ideas for your editorial calendar is to use themes based on seasons, holidays and events. You may already incorporate major holidays such as Valentine’s Day, Thanksgiving, Christmas and Independence Day into your content marketing strategy, but if that’s where your seasonal content creation ends, you could be missing out on a treasure-trove.

What’s It All About?

Your first option is to create content based on an actual season (spring, summer, fall or winter). This type of content can have a broader theme and is…Read more

Filed Under: Blogging, content, Content Marketing, Strategytagged with: , , , , , ,

More Bang for Your Content Creation Buck

July 29, 2015 by Tricia Goss

Repurposing Content: Best Practices What if you could turn every piece of content you produce into two unique pieces? What if you discovered every single piece could easily become six separate pieces of content?

According to a recent infographic published by Express Writers, you really can rework content into other fresh, new pieces and you should!

Some types of repurposing will take a little more effort. For instance, turning a blog post into an infographic, podcast or video is going to take some time, but considering the potential ROI, it may be well worth…Read more

Filed Under: Infographics, Strategytagged with: , , ,

Do Negative Keywords Matter?

May 27, 2015 by Tricia Goss

Why Should You Look for Negative Keywords?Finding the right keywords to use for your product, service or brand is important. But have you ever thought about the wrong keywords? White Shark Media recently published an infographic and corresponding article that explains how you can determine keywords that could be driving unqualified traffic. Along with useful tools and popular methods are several outside-of-the-box ideas. For instance, you might want to consider popular movies, song lyrics or even abbreviations you may use that carry alternate meanings. In addition, pinpointing negative keywords should be an…Read more

Filed Under: Blogging, Content Marketing, Infographicstagged with: , , , ,

Why You Should Learn How to Create Animated Infographics

May 21, 2015 by Tricia Goss

Creating Animated InfographicsYou have mastered the fine art of creating an infographic; now what? How about an animated infographic?

Think that’s way beyond your skill range? Maybe not! Tabletop Whale has published an (animated) infographic that is actually a tutorial on creating animated infographics.

Why would you want to go to the effort to animate your infographic?

Content Creation, Distribution, Sharing, Curation… What Matters and Why?

May 13, 2015 by Tricia Goss

Curation, creation, sharing, distribution. You read and hear these words all the time. If you ever feel confused or uncertain about the meanings of these terms, you are not alone.

A recent infographic published by Rebuild Nation helps clarify and differentiate between content creation and content sharing.

Basically, content creation means original content centered on your brand that you created. Content sharing is just what it sounds like: you share relevant content with your audience, such as a link to an interesting article or an infographic from another site.

So which one should you focus on? Both, actually.

Original content is vital…Read more

Filed Under: Content Marketing, Curation, Infographics, Strategytagged with: , , ,

Content Creation Step-by-Step Guide

April 15, 2015 by Tricia Goss

Content Creation ChecklistHow often do you rely on a GPS device to get where you need to go? You might even use it when traveling to a familiar destination, just in case there are any roadblocks along the way.

If you would love the same sort of guidance when creating content, you will appreciate an infographic recently published on Ann Handley’s site.

The graphic provides 12 actionable steps you can follow every time you write a blog post or create any piece of content. Steps include reframing your idea to meet your…Read more

Filed Under: Infographicstagged with: , , , ,

You Really Should (and Can) Design Infographics

March 25, 2015 by Tricia Goss

Reasons to Make InfographicsTried your hand at infographics yet? Everybody loves a well-made infographic, and Digital Marketing Philippines recently published one that provides data-backed reasons why they are so popular.

For instance, they easily capture peoples’ attention, they can go viral without difficulty and they offer another means of telling your story.

If you are not a designer, you might feel intimidated by the thought of making your own infographic. Try starting with a template or using an online tool rather than starting from scratch. Our post, Awesome Tools for…Read more

Filed Under: Infographicstagged with: , , , ,

Creating Innovative Visual Content

March 11, 2015 by Tricia Goss

Visual Content TrendsVisual content is a key component to any content marketing strategy, and, fortunately, you have an arsenal of tools and resources at your disposal.

Creating visual content with innovative design can give you an edge over other brands, and Coastal Creative Reprographics has published an infographic that might just give you the insights you need to do so.

You are likely familiar with some of these trends, such as rich content experiences and better typography. Others may be new to you, but likely not for long.

For instance, there are reports…Read more

Filed Under: Design, Infographics, Trendstagged with: , , , ,

Proofreading Tips Even Pros Can Use

February 25, 2015 by Tricia Goss

Content Proofreading TipsLove it or hate it, you are surely aware of the novel and subsequent film, Fifty Shades of Grey. You may also know that experts berated the book for its grammar gaffes.

Grammarly recently published an infographic that lists the nine top types of errors editors came across not only in this novel, but in classic literature as well.

To ensure you don’t make the same slip-ups in your content creation, here are a handful of proofreading tips.

When Are You Most Creative?

February 18, 2015 by Tricia Goss

Best Time to WriteIs there a certain time of day that you earmark for blogging and other content creation? If not, you might want to consider it.

Neil Patel published an infographic on QuickSprout that displays scientific reasons why you should write and perform other creative tasks at specific times of the day.

The key is knowing whether you are a morning person or a night owl. Most people can easily answer this, but if you are unsure consider what time you would wake up if left to your own devices. If…Read more

Filed Under: Blogging, Productivitytagged with: , , ,
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