January 29, 2016 by
One of the quickest ways to come up with content ideas for your editorial calendar is to use themes based on seasons, holidays and events. You may already incorporate major holidays such as Valentine’s Day, Thanksgiving, Christmas and Independence Day into your content marketing strategy, but if that’s where your seasonal content creation ends, you could be missing out on a treasure-trove.
What’s It All About?
Your first option is to create content based on an actual season (spring, summer, fall or winter). This type of content can have a broader theme and is…Read more
May 27, 2015 by
Finding the right keywords to use for your product, service or brand is important. But have you ever thought about the wrong keywords? White Shark Media recently published an infographic and corresponding article that explains how you can determine keywords that could be driving unqualified traffic. Along with useful tools and popular methods are several outside-of-the-box ideas. For instance, you might want to consider popular movies, song lyrics or even abbreviations you may use that carry alternate meanings. In addition, pinpointing negative keywords should be an…Read more
May 7, 2015 by
Your email subscriber list gives you direct access to your target audience, so don’t overlook the importance of developing this valuable asset. Perhaps the most effective way to interact with your current subscribers and attract interest from potential new followers is to provide fresh, relevant, beneficial content.
Of course, your own unique content is essential, but your audience will respond to curated content as well, provided you offer the right content in the right manner.
Give Them What They Want
Instead of viewing it as simply a…Read more
April 22, 2015 by
Any renowned author will tell you that reading tons of books, articles and other writing is the first step toward become a great writer. And reading the type of content you aspire to create is just as important.
Market Domination Media has published an infographic that lists a baker’s dozen of the best blogs for small business marketers to follow.
Although the infographic is a basic listing, the accompanying article explains how you will benefit from each blog. For instance, MOZ Blog provides valuable SEO insight; Duct Tape…Read more
April 15, 2015 by
How often do you rely on a GPS device to get where you need to go? You might even use it when traveling to a familiar destination, just in case there are any roadblocks along the way.
If you would love the same sort of guidance when creating content, you will appreciate an infographic recently published on Ann Handley’s site.
The graphic provides 12 actionable steps you can follow every time you write a blog post or create any piece of content. Steps include reframing your idea to meet your…Read more
February 18, 2015 by
Is there a certain time of day that you earmark for blogging and other content creation? If not, you might want to consider it.
Neil Patel published an infographic on QuickSprout that displays scientific reasons why you should write and perform other creative tasks at specific times of the day.
The key is knowing whether you are a morning person or a night owl. Most people can easily answer this, but if you are unsure consider what time you would wake up if left to your own devices. If…Read more
February 4, 2015 by
Blogging is vital to your brand’s content creation strategy.
In an infographic recently published on RomanJancic.com, the author lists five key reasons for blogging daily, which were gleaned from responses in a writing survey.
Answers included audience engagement, increased traffic, augmented value, amplified authority and sharing your brand’s story.
While these goals are certainly notable, there are other benefits to consistent content creation. You can:
- Create and expand awareness of your brand
- Display your company’s accessibility and transparency to help build a strongly loyal customer base
- Improve search engine rankings
- And of course, generate leads.
How frequently do you blog? What benefits have you reaped from…Read more
December 24, 2014 by
How can you be sure the blog post you are about to publish is compelling enough to engage your audience and attract new readers?
This infographic recently published by Fantasy Logic provides a substantial 25 questions you can ask yourself to determine whether your post has what it takes. For example, “Is my headline invoking any emotions?”
If you need some help in this area, check out a SlideShare by CoSchedule, which offers over 180 power words you can use in your headlines, such as free, urgent and fascinating.
December 7, 2014 by
Is an editorial calendar part of your content marketing strategy? If not, consider all the benefits of creating and maintaining one.
A calendar can help you focus your content creation efforts, measure outcomes, save time, reduce stress and promote consistency as well as creativity.
As we verge on a new year, perhaps now is the perfect time to construct an editorial calendar. There are dozens, if not hundreds of templates and tools you can use to format your calendar, but what do you fill it with once you…Read more
November 24, 2014 by
Have you brushed up on the three Rs lately? Don’t worry, there is not really any ‘rithmetic involved, although you will need to do some reading and writing to ensure a lengthy shelf life for your content.
Marketo has published an infographic on the three Rs of content marketing, which are Reorganizing, Rewriting and Retiring.
So, how do you know when to retire content?
Sometimes, it’s easy. Anything that’s not evergreen and cannot be made current should go. Other ideas? Get rid of anything poorly written, unless you can edit…Read more