Archives for: January 29th, 2016

New Ways To Add Seasonal Content To Your Editorial Calendar

January 29, 2016 by Tricia Goss

Seasonal Content

One of the quickest ways to come up with content ideas for your editorial calendar is to use themes based on seasons, holidays and events. You may already incorporate major holidays such as Valentine’s Day, Thanksgiving, Christmas and Independence Day into your content marketing strategy, but if that’s where your seasonal content creation ends, you could be missing out on a treasure-trove.

What’s It All About?

Your first option is to create content based on an actual season (spring, summer, fall or winter). This type of content can have a broader theme and is…Read more

Filed Under: Blogging, content, Content Marketing, Strategytagged with: , , , , , ,

This Week’s Top Tips on Content Marketing for the Holidays

December 8, 2015 by Tricia Goss

Content Marketing Tips for the Holidays The holiday season is upon us, so this week’s content marketing tips newsletter is filled with holiday-related content and social media marketing articles. If you’re not already a subscriber, give yourself an early gift and sign up here. Let’s get to our top picks of the week! Infographic: Consumers Want Holiday Content, and They Want It Now A new study from content discovery platform Outbrain highlights content consumption trends for the 2014 holiday season from November through New Year’s Eve. These insights…Read more

Filed Under: Content Marketing, Social Media, Strategytagged with: , , , ,

Social Media Marketing: Picking the Perfect Platforms

June 24, 2015 by Tricia Goss

Although some brands try to reach all social channels, others pick just a couple where they focus their time and attention. If you are in the latter group, determining which social media platforms best suit your audience can be a challenge.

A recent infographic offers assistance by breaking down the strengths, emphasis and use of each of the top five social networks: Facebook, Google+, Pinterest, Twitter and YouTube.

Of course, this is just the tip of the iceberg. There are dozens of other social media sites, some of which might be the perfect outlet for your brand.

Developing clear goals,…Read more

Filed Under: Infographics, Social Mediatagged with: , , , ,

Finding Balance in Social Media Marketing

June 17, 2015 by Tricia Goss

Finding Balance in Social Media MarketingHow do you like yours? It’s a question many of us hear this time of year as we chow down on grilled steaks or burgers.

But have you ever considered that this phrase might also apply to marketing?

A recently published infographic from Digital Marketing Agency Manchester compares social media marketing strategies to degrees of doneness for meat, with rare displaying only minor activity and well done as, well, not very well done at all, in fact.

You don’t want to leave your followers hanging, but neither do…Read more

Filed Under: Infographics, Social Mediatagged with: , , ,

Encouraging Customer Testimonials

June 10, 2015 by Tricia Goss

Encouraging Written RecommendationsA stellar review might be the push a potential customer needs to choose your brand. A whole bunch of them can help build your brand’s reputation as the authority in your field.

But how do you obtain genuine, exceptional testimonials?

A recent QuickSprout infographic recommends asking for written feedback at the best possible moment, which is during the purchase cycle.

Some other approaches include enabling reviews on your Facebook page and encouraging them elsewhere, such as LinkedIn, Google and YouTube. Further inspire testimonials by offering rewards for them, such as gated…Read more

Filed Under: Infographicstagged with: , , ,

Twitter Tips: Are You Doing Any of These Don’ts?

May 6, 2015 by Tricia Goss

Twitter Don'tsAre you struggling to gain followers and increase engagement on Twitter? Even if you have loads of followers, there is always room for improvement.

A recent Salesforce blog post includes an infographic with dozens of tips that can transform you into a Twitter master.

You will even find a section specifically for “don’ts.” Essentially, you don’t want to be annoying. Don’t retweet every time someone mentions you, don’t cram your tweets full of hashtags, don’t pick fights, that sort of thing.

Many of these may seem like common sense, but a few other don’ts…Read more

Filed Under: Infographics, Social Mediatagged with: , , , ,

Tackle Facebook One Category at a Time

February 11, 2015 by Tricia Goss

Facebook Marketing TipsStill looking for ways to improve engagement and increase your reach on Facebook? Social Media Online Classes has updated a 2011 infographic listing 40 Facebook strategy ideas that you can use for 2015.

The tips are broken into eight categories:

  1. Fans
  2. Engagement
  3. Timeline
  4. Ads
  5. Insights
  6. Share
  7. Monetization
  8. Contests

As you browse the strategy suggestions, select a handful that stand out to you and list several ways you might carry them out. For instance, one engagement idea is to make it easy for fans to engage. How can you do this? Fill in the blank statements, yes or no…Read more

Filed Under: Infographics, Social Mediatagged with: , , , ,

Benefits of Consistent Blogging

February 4, 2015 by Tricia Goss

Blogging is vital to your brand’s content creation strategy.

In an infographic recently published on, the author lists five key reasons for blogging daily, which were gleaned from responses in a writing survey.

Answers included audience engagement, increased traffic, augmented value, amplified authority and sharing your brand’s story.

While these goals are certainly notable, there are other benefits to consistent content creation. You can:

  • Create and expand awareness of your brand
  • Display your company’s accessibility and transparency to help build a strongly loyal customer base
  • Improve search engine rankings
  • And of course, generate leads.

How frequently do you blog? What benefits have you reaped from…Read more

Filed Under: Content Marketing, Infographicstagged with: , , ,

Encouraging User Generated Content

January 16, 2015 by Tricia Goss

Encouraging UGCIf UGC –user generated content— is not yet part of your content marketing strategy, you might want to squeeze it in.

As a recent Crunch SEO infographic explains, benefits of UGC include acquiring fresh, original content (at no cost) as well as SEO advantages.

Other boons include insight into your target audience’s wants, needs and opinions; increased engagement and customer satisfaction; a stronger sense of community; and a boost to your brand’s reputation.

So how do you get it?

First, make it easy for users to share their content. Include a rating and…Read more

Filed Under: Infographics, Strategytagged with: , ,

Tips For Customizing Your Curation Strategy By Social Network

December 29, 2014 by Tricia Goss

Customizing Your Curation Strategy By Social Network

Consistent curation can help you engage your current social media followers and attract new ones as well. Curating the right way is essential to your social marketing success.

What does this mean? Fruitful curation is like a puzzle comprising many unique – but equally important – little pieces. You must identify your audience and determine what they want, you need to handpick the best types of content for each social channel and you should present it in the best possible way.

Some people may follow all of your brand’s…Read more

Filed Under: Social Mediatagged with: , , ,