NEWSLETTER CREATION DOESN’T HAVE TO BE A CHORE
No matter what type of business you have, you can reap a lot of benefits by publishing a regular newsletter – whether you plan on sending it out daily, weekly, monthly, or any other interval. However, a lot of people are missing out on this valuable marketing tool because they feel they don’t have the time and/or resources to devote to the task.
If you’re one of these people, you may want to try publishing a curated newsletter instead. You don’t need to write completely fresh content to give value to your subscribers. In fact, a well-done curated newsletter can often be even more valuable for your readers since it presents them with the latest news and tips from a variety of excellent sources.
Getting Subscribers To Read Your Newsletter
The goal with any newsletter, of course, is to make it interesting and valuable enough that people look forward to seeing it in their inbox and actually take the time to open and read it. Finding great content to share isn’t always as easy as it sounds, though. So, Rock the Deadline Studios has incorporated a dashboard system to make this process as quick and easy as possible. Here’s how it works:
1. Create a dashboard on any topic you like. For example, suppose you’re a social media consultant who wants to share the latest tips and news from your industry. You can create a dashboard centered on these topics, and customize it to fit your particular audience by selecting the keywords you want to focus on and/or specific sites you wish to monitor.
2. Select items from your dashboard to curate for your newsletter. Quickly scan through all the top stories that meet the criteria you used to set up your dashboard, and pick the ones you want to curate for your newsletter. In addition to titles and summaries, you’ll also be able to see social media share counts for each item so you can gauge each item’s popularity.
3. Customize your content. If you like, you can add your own unique commentary and/or images for each item you’ve selected. Don’t have time to do this during the initial selection stage? No worries! You can go back and edit an item at any time.
4. Grab the RSS feed URL and automate delivery. Each dashboard you create has a unique RSS feed associated with it. You can use this RSS feed to develop newsletters that are automatically generated and delivered each week through certain email service providers, such as MailChimp. For more details on how this works, check out the video below.
Note that this RSS feed works for more than just newsletters. You can also use it to embed curated content on your website, to feed your social media channels or in any other way RSS feeds are used.
Want to try it out for yourself? Sign up for RTD’s free researcher plan and give it a whirl today!