This Week in Content Marketing: Tips for Marketing in 2016

December 17, 2015 by Tricia Goss

Tips for Marketing in 2016

Where has the time gone? 2015 is drawing to a close, which has many content marketers considering how they will approach their tasks in the coming year. You can get a jump on 2016 by subscribing to our content marketing tips newsletter here and by checking out this week’s best offerings from around the web.

35 Content Marketing Statistics You Need To Know In 2016

The statistics contained in this post are generally focused around content marketing as an industry and practice, rather than on stats for specific…Read more

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SEO And Content Trends To Look Out For In 2016

October 2, 2015 by Tricia Goss

SEO and Content Trends

The new year is just around the corner, so it’s not to early to begin your social media marketing strategy for 2016. In this week’s content marketing roundup, we’re focusing on some of the top stories from around the web related to trends, strategy, and a few things you might want to keep your eye on.

If you haven’t seen these articles yet, we definitely recommend checking them out!

The Top 7 SEO Trends That Will Dominate 2016

Video is topping the list of trends once more. To create…Read more

Filed Under: Content Marketing, SEO/SEM, Trendstagged with:

Creating Innovative Visual Content

March 11, 2015 by Tricia Goss

Visual Content TrendsVisual content is a key component to any content marketing strategy, and, fortunately, you have an arsenal of tools and resources at your disposal.

Creating visual content with innovative design can give you an edge over other brands, and Coastal Creative Reprographics has published an infographic that might just give you the insights you need to do so.

You are likely familiar with some of these trends, such as rich content experiences and better typography. Others may be new to you, but likely not for long.

For instance, there are reports…Read more

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Tech Trends and Your Marketing Strategy [Infographic]

January 21, 2015 by Tricia Goss

Marketing Tech TrendsWhich content marketing trends are you watching and employing in 2015?

Think with Google has published an infographic based on solid data that highlights three developments you might want to keep an eye on: the Internet of Things, mobile and everything on-demand.

What do these trends mean for your content marketing strategy? Instant and constant connections enable you to reach your audience essentially anywhere and they will expect to hear from you immediately. Providing contextual content backed by loads of data when and where they want it will create loyal…Read more

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10 Marketing Predictions for 2015 [Infographic]

October 15, 2014 by Lacey Ford

2014 has been a crazy year for marketing: content marketing sky-rocketed, start-ups continued to pop-up out of nowhere creating more noise to compete with, and optimizing for mobile devices became crucial.

As this year comes to a close, the team at Wheelhouse Advisors has been thinking about what 2015 will hold for the world of marketing. They’ve gathered tons of data and created an infographic with ten solid predictions for the future. They suggest that video marketing is in, and generic, mass marketing emails are definitely out.

Do you agree with the predictions given…Read more

Filed Under: Content Marketing, Infographics, Trendstagged with:

When Should You Ignore Grammar Rules?

April 3, 2014 by Tricia Goss

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Some grammar rules are worth breaking if you have good reason. With balanced usage, breaking these rules can result in better scannability and comprehension.

When is it acceptable to break the rules? According to a recent Nielsen Norman Group post, grammar rules are made to be broken when you are writing for the web and when it improves your readers’ comprehension.

One tip in this article suggests that one-sentence paragraphs are not only, acceptable, but that they may even help readers catch important info while scanning a page.

Lists are another approach…Read more

Filed Under: Blog, Blogging, Content Marketing, Curation, Design, Ideation, Infographics, Productivity, SEO/SEM, Social Media, Strategy, Technical Tips, Trendstagged with: , ,

Increase Engagement With Humorous Instructional Videos

March 20, 2014 by Tricia Goss

video-163893_640A recent survey and infographic by Animoto shows that instructional videos and humorous videos are two of the top three types consumers watch the most.

Similarly, funny and educational videos are two of the three most shared, as well.

If you have yet to foray into video content, you might be at a loss on how to begin. You might put the two top types together and create a comical video tutorial.

Here’s an idea: think of something silly that is still relevant to your brand and make a slightly ridiculous how…Read more

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Rewarding Social Media Influencers

February 10, 2014 by Tricia Goss

christmas-17159_640If you hope for your content to go viral, encouraging readers to share it can’t hurt. In a recent post on Jeff Bullas’s blog, Mark Lerner offers five tips on doing just that, such nurturing relationships with influencers.

One way to do accomplish this is to reward influencers for their promotional assistance.

You can be extremely creative in this, as long as the rewards appeal to the right people.

For instance:

Roundup of Intriguing Content Marketing Predictions for 2014

December 31, 2013 by Tricia Goss
gypsy-fortune-tellerGaze Into My Crystal Ball

As we ring in a new year, we tend to reminisce over what has transpired and anticipate what the coming year will hold. Several pros have weighed in on this topic, forecasting what changes they believe we will see for content and social media marketing in 2014.

Instead of offering yet another list of predictions, we have scoured the web and created a roundup of the most thought provoking, intriguing and motivating expectations for you.

1. Increased Budgets… Wouldn’t That Be Nice?

WishPond’s top 10 list begins with a…Read more

Filed Under: Content Marketing, Social Media, Trendstagged with:

Resolve To Create More Types Of Content In 2014

December 30, 2013 by Tricia Goss

2014 content typesFeeling nostalgic? You may want to check out this embeddable infographic from Uberflip, which looks back on some marketing trends of 2013.

One statistic shows that the average brand includes a dozen different content tactics, from social media and articles to flipbooks and webinars.

You likely include many of these in your own content marketing strategy, but may not utilize all of them.

As January quickly approaches, consider making a list of 12 content types not currently part of your approach. Resolve to incorporate a new one every month.

Not sure where to begin?…Read more

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