February 26, 2016 by
Finding compelling, fresh content to share with your social media followers can be challenging, but it really is necessary if you hope to stand out above the noise of everyone else in your fans’ feeds.
You need a consistent stream of attention-grabbing, absorbing, applicable content to build a meaningful relationship with your fans and draw even more followers across the social channels you use. But how do you accomplish this without spending every waking hour scouring the internet for share-worthy stuff?
Don’t stress! Instead, use a combination of the tricks, tools and…Read more
January 29, 2016 by
One of the quickest ways to come up with content ideas for your editorial calendar is to use themes based on seasons, holidays and events. You may already incorporate major holidays such as Valentine’s Day, Thanksgiving, Christmas and Independence Day into your content marketing strategy, but if that’s where your seasonal content creation ends, you could be missing out on a treasure-trove.
What’s It All About?
Your first option is to create content based on an actual season (spring, summer, fall or winter). This type of content can have a broader theme and is…Read more
January 4, 2016 by
The new year has arrived, so this week we shared some outstanding articles that are loaded with some great gifts for content marketers: tools, tools, and more tools. And if you haven’t done so already, sign up for our newsletter here: Subscribe to the Content Marketer’s Corner. It’s a terrific gift to yourself for the coming year.
Now, on our top picks of the week!
10 Essential Tools for Social Media and Content Marketing Management
Below are some of the top tools to make your team better, faster, and more confident when it…Read more
December 8, 2015 by
The holiday season is upon us, so this week’s content marketing tips newsletter is filled with holiday-related content and social media marketing articles. If you’re not already a subscriber, give yourself an early gift and sign up here. Let’s get to our top picks of the week! Infographic: Consumers Want Holiday Content, and They Want It Now A new study from content discovery platform Outbrain highlights content consumption trends for the 2014 holiday season from November through New Year’s Eve. These insights…Read more
October 16, 2015 by
In this week’s content marketing tips newletter, we shared some great articles with tons of great tips related to content and social media marketing strategy. By the way, if you haven’t signed up for our newsletter yet, you can do so here: Subscribe to the Content Marketer’s Corner
Now, on our top picks of the week!
Finding the best places to focus your attention, energy and budget is key to a successful content marketing strategy.
This post recommends determining which strategy…Read more
July 29, 2015 by
What if you could turn every piece of content you produce into two unique pieces? What if you discovered every single piece could easily become six separate pieces of content?
According to a recent infographic published by Express Writers, you really can rework content into other fresh, new pieces and you should!
Some types of repurposing will take a little more effort. For instance, turning a blog post into an infographic, podcast or video is going to take some time, but considering the potential ROI, it may be well worth…Read more
July 8, 2015 by
Not using Vine as part of your social media marketing strategy? If you knew that five Vines were tweeted every second and 100 million people watch Vine videos on a monthly basis, might you change your mind?
Sure Payroll published an infographic that is loaded with tips and strategies to help you produce an effective Vine marketing strategy.
Vine videos are six seconds long, so you have to plan well to convey your message. One tip in the infographic is to sketch or write your storyline in six boxes, one for each second, to get a visual idea of how…Read more
June 3, 2015 by
Remember the old shampoo commercial that went, “I told two friends, and they told two friends, and so on, and so on…”?
Word of mouth marketing can be contagious, and a recent fact- (and zombie-) laden infographic by Referral Candy explains why this form of marketing cannot be ignored.
In fact, word of mouth is the single most trusted form of marketing. Furthermore, 90 percent of consumers seek reviews before buying a new product!
So how can you encourage your fans to speak out on your behalf?
May 13, 2015 by
Curation, creation, sharing, distribution. You read and hear these words all the time. If you ever feel confused or uncertain about the meanings of these terms, you are not alone.
A recent infographic published by Rebuild Nation helps clarify and differentiate between content creation and content sharing.
Basically, content creation means original content centered on your brand that you created. Content sharing is just what it sounds like: you share relevant content with your audience, such as a link to an interesting article or an infographic from another site.
So which one should you focus on? Both, actually.
Original content is vital…Read more
May 7, 2015 by
Your email subscriber list gives you direct access to your target audience, so don’t overlook the importance of developing this valuable asset. Perhaps the most effective way to interact with your current subscribers and attract interest from potential new followers is to provide fresh, relevant, beneficial content.
Of course, your own unique content is essential, but your audience will respond to curated content as well, provided you offer the right content in the right manner.
Give Them What They Want
Instead of viewing it as simply a…Read more