Encouraging Fans to Share Brand Recommendations

June 3, 2015 by Tricia Goss

Encouraging Fans to Share Brand RecommendationsRemember the old shampoo commercial that went, “I told two friends, and they told two friends, and so on, and so on…”?

Word of mouth marketing can be contagious, and a recent fact- (and zombie-) laden infographic by Referral Candy explains why this form of marketing cannot be ignored.

In fact, word of mouth is the single most trusted form of marketing. Furthermore, 90 percent of consumers seek reviews before buying a new product!

So how can you encourage your fans to speak out on your behalf?

Do Negative Keywords Matter?

May 27, 2015 by Tricia Goss

Why Should You Look for Negative Keywords?Finding the right keywords to use for your product, service or brand is important. But have you ever thought about the wrong keywords? White Shark Media recently published an infographic and corresponding article that explains how you can determine keywords that could be driving unqualified traffic. Along with useful tools and popular methods are several outside-of-the-box ideas. For instance, you might want to consider popular movies, song lyrics or even abbreviations you may use that carry alternate meanings. In addition, pinpointing negative keywords should be an…Read more

Filed Under: Blogging, Content Marketing, Infographicstagged with: , , , ,

Why You Should Learn How to Create Animated Infographics

May 21, 2015 by Tricia Goss

Creating Animated InfographicsYou have mastered the fine art of creating an infographic; now what? How about an animated infographic?

Think that’s way beyond your skill range? Maybe not! Tabletop Whale has published an (animated) infographic that is actually a tutorial on creating animated infographics.

Why would you want to go to the effort to animate your infographic?

Content Creation, Distribution, Sharing, Curation… What Matters and Why?

May 13, 2015 by Tricia Goss

Curation, creation, sharing, distribution. You read and hear these words all the time. If you ever feel confused or uncertain about the meanings of these terms, you are not alone.

A recent infographic published by Rebuild Nation helps clarify and differentiate between content creation and content sharing.

Basically, content creation means original content centered on your brand that you created. Content sharing is just what it sounds like: you share relevant content with your audience, such as a link to an interesting article or an infographic from another site.

So which one should you focus on? Both, actually.

Original content is vital…Read more

Filed Under: Content Marketing, Curation, Infographics, Strategytagged with: , , ,

Using Curated Content to Build Your Email Subscriber List

May 7, 2015 by Tricia Goss

Tips for Growing Your Email Subscriber List With Curated ContentYour email subscriber list gives you direct access to your target audience, so don’t overlook the importance of developing this valuable asset. Perhaps the most effective way to interact with your current subscribers and attract interest from potential new followers is to provide fresh, relevant, beneficial content.

Of course, your own unique content is essential, but your audience will respond to curated content as well, provided you offer the right content in the right manner.

Give Them What They Want

Instead of viewing it as simply a…Read more

Filed Under: Blog, Content Marketing, Curation, Strategytagged with: , , , , , , ,

Twitter Tips: Are You Doing Any of These Don’ts?

May 6, 2015 by Tricia Goss

Twitter Don'tsAre you struggling to gain followers and increase engagement on Twitter? Even if you have loads of followers, there is always room for improvement.

A recent Salesforce blog post includes an infographic with dozens of tips that can transform you into a Twitter master.

You will even find a section specifically for “don’ts.” Essentially, you don’t want to be annoying. Don’t retweet every time someone mentions you, don’t cram your tweets full of hashtags, don’t pick fights, that sort of thing.

Many of these may seem like common sense, but a few other don’ts…Read more

Filed Under: Infographics, Social Mediatagged with: , , , ,

Finding Phony Followers

April 29, 2015 by Tricia Goss

Finding Fake FollowersFacebook recently dumped thousands of fake users, which caused many pages to see a drop in likes. Since these users were not real followers anyway, this act may actually result in increased engagement with your authentic Facebook fans.

But have you ever wondered how many online user profiles were bogus or who was behind these phony user accounts?

Ghost Proxies has published an infographic that reports more than 10 percent of Facebook users as fake (prior to Facebook’s dump). Numbers for faux Twitter and Instagram users follow closely.

Some phony accounts are harmless….Read more

Filed Under: Infographics, Social Mediatagged with: , , , , ,

Best Small Business Marketing Blogs

April 22, 2015 by Tricia Goss

Best Small Business Marketing BlogsAny renowned author will tell you that reading tons of books, articles and other writing is the first step toward become a great writer. And reading the type of content you aspire to create is just as important.

Market Domination Media has published an infographic that lists a baker’s dozen of the best blogs for small business marketers to follow.

Although the infographic is a basic listing, the accompanying article explains how you will benefit from each blog. For instance, MOZ Blog provides valuable SEO insight; Duct Tape…Read more

Filed Under: Content Marketing, Infographicstagged with: , , , ,

Content Creation Step-by-Step Guide

April 15, 2015 by Tricia Goss

Content Creation ChecklistHow often do you rely on a GPS device to get where you need to go? You might even use it when traveling to a familiar destination, just in case there are any roadblocks along the way.

If you would love the same sort of guidance when creating content, you will appreciate an infographic recently published on Ann Handley’s site.

The graphic provides 12 actionable steps you can follow every time you write a blog post or create any piece of content. Steps include reframing your idea to meet your…Read more

Filed Under: Infographicstagged with: , , , ,

Becoming a Content Marketing Pro: Pairing Content Types and Platforms

April 8, 2015 by Tricia Goss

Become a Social Media Marketing ProWhether or not it’s your official job title, you are a content marketer.

But are you a content marketing expert?

An infographic recently published by Dot Com Infoway spells out several essentials that will put you on the road to becoming a content marketing guru.

One interesting collection of statistics provided shows that B2B marketers incorporate 13 different content types, on average, while B2C marketers use about 11. Both groups utilize blog posts, infographics, photos or illustrations and videos as some of their primary content.

Matching the content type…Read more

Filed Under: Infographics, Social Mediatagged with: , , ,