Now my daughter Kennedy and I had an agreement. Since she was young, we’ve agreed she can’t get a Facebook until she moves out of the house. Not because I don’t love social media, I do. I’m a huge advocate…Read more
November 27, 2012 by
We always get great examples from fast food chains and companies that have a large, passionate group of customers. The numbers are always impressive. But what about brands that don’t already have millions, or even thousands of customers?
There are many ways of using thought leadership content to establish your credibility and use as social media fodder to build a mass of opportunities. These are opportunities to have your brand discovered and gain the credibility needed when you don’t already have thousands of customers.
A second side to this content marketing story also makes…Read more
August 31, 2012 by
Some days, the ideas flow like water and the biggest challenge is finding the time or resources to write about them. Then, on other days, the problem is the exact opposite. You want to create something new, something fresh, something… different. But, where do you begin?
Check Out These Ideas
Here’s an awesome infographic put together by the great and talented minds at Copyblogger and BlueGrass to give you a few inspirational nudges. Number 22 on the list is one of my favorites: Recycle. This infographic is the perfect example of how you can recycle old posts into something completely new.
August 23, 2012 by
A great many experts have taken a stab at this question. So my viewpoint is just one of many thoughts on this subject. When I first heard of this term 6 years ago, I was completely confused. It sounded cool and sounded like this huge industry, but I really had no clue what it meant. What I learned is that there is no one right answer, so no wonder it’s confusing!
Because it can mean a lot of things, you have to pick a definition you are comfortable with and no one can say you’re wrong. I’ve listed some key characteristics…Read more
August 11, 2012 by
One of the hardest parts of starting your own online projects is motivation. The Internet is seen as this big get rich quick scheme, but the reality is that very few marketing methods pay off right away – and some don’t pay off at all.
I liken the Internet to a high probability scratch ticket, where the more work you do the more you increase your probability. In order to give yourself the best chance of success, you need to put in as much work as possible, but even then there’s still a…Read more