How Much Do Brands Spend on Social Marketing?

March 12, 2013 by Tricia Goss

capture24This infographic, provided by Überflip, demonstrates the fact that social media marketing has become commonplace, which of course means that brands are adjusting their budgets to include social advertising.

 Wondering how much other marketers are shelling out and where that money is going? Facebook is at the top of the list, with brands spending a whopping $4.3 billion each year on side ads, sponsored stories, promoted posts, sponsored apps and sponsored events. LinkedIn beat out Twitter for second place, with marketers spending over three times as much on the business-oriented…Read more

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Improving Your NPS By Showing Your Appreciation

March 5, 2013 by Tricia Goss

youre-the-bestAccording to this article on 9 Inch Marketing, the Net Promoter Score or NPS system simply asks consumers “On a 0 to 10 scale (10 being the highest) how likely would you be to recommend _______ to a colleague or a friend?” The score is calculated by subtracting the percentage of those who answered 6 and below from the percentage of those who said 9 or 10. This score is considered a way to gauge a brand’s efficiency for growth.

The article goes on to discuss “frugal wows”, which are low-cost ways to…Read more

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Beyond Repinning: Pinterest Board Tips Every Marketer Should Know

March 5, 2013 by Tricia Goss

Pinterest Board Tips

Learning to use Pinterest is pretty simple. You probably figured out how to create boards, add pins and follow other pinners in just a couple of sittings. If you use Pinterest as a marketing tool, there are a few more skills you can learn to help you share the best pins, create ideal boards and find the right followers for your brand.

Create Group Boards

You can turn any board into a group board by clicking the board’s Edit button and entering the full…Read more

Filed Under: Content Marketing, Social Mediatagged with: , ,

3 Things Poker Has Taught Me About Content Marketing

February 28, 2013 by Kim Lloyd

poker-cards-chips

You can relate pretty much anything to poker. It is a game which requires a lot of skill and strategy vs other games of chance. It is a game rich in its cast of characters playing in a colorful setting bound to result in many an offbeat moments. Today, we’re going to relate content marketing with the strategy behind the game of poker.

Content Marketing is serious business and believe it or not, so is poker. If you don’t treat the game with respect, it can cost you thousands of dollars. I have…Read more

Filed Under: Blog, Content Marketing, Strategytagged with:

Search Engines Or Social Media: Which Do You Trust More?

February 22, 2013 by Michele McDonough

trust-internetHardly a day goes by without a new voice crying out, “SEO is dead!” Now, to be fair, many of these people are actually referring to the sneaky tactics – such as keyword stuffing and link spamming – that some unscrupulous individuals use to try to push their content to the top of search engine results.

However, it’s important to remember that SEO really stands for “search engine optimization” and as long as people continue to use Google, Bing, and other search tools to find what they’re looking for, publishers are always going…Read more

Filed Under: Blog, Content Marketing, SEO/SEM, Social Mediatagged with:

Does Your Child Want to Join Facebook? Try a Business Case

February 19, 2013 by Kim Lloyd

Young happy woman on the bed with laptopI have an extremely persistent 12 year old girl.  Not in a whiny, annoying type of way, but the kind of way a Chinese water torture must feel like.  Quiet yet deadly.

Her latest mission:  “Can I open a Facebook account?”  Yes, she used a capital F.

Now my daughter Kennedy and I had an agreement.  Since she was young, we’ve agreed she can’t get a Facebook until she moves out of the house.  Not because I don’t love social media, I do.  I’m a huge advocate…Read more

Filed Under: Blog, Content Marketing, Social Mediatagged with:

Content Marketing Is Easy When You Already Have Millions of Customers

November 27, 2012 by Kim Lloyd

UltimateBurgerWe always get great examples from fast food chains and companies that have a large, passionate group of customers. The numbers are always impressive. But what about brands that don’t already have millions, or even thousands of customers?

There are many ways of using thought leadership content to establish your credibility and use as social media fodder to build a mass of opportunities.  These are opportunities to have your brand discovered and gain the credibility needed when you don’t already have thousands of customers.

A second side to this content marketing story also makes…Read more

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Looking For A Few New Content Ideas?

August 31, 2012 by Michele McDonough

Some days, the ideas flow like water and the biggest challenge is finding the time or resources to write about them. Then, on other days, the problem is the exact opposite. You want to create something new, something fresh, something… different. But, where do you begin?

Check Out These Ideas

Here’s an awesome infographic put together by the great and talented minds at Copyblogger and BlueGrass to give you a few inspirational nudges. Number 22 on the list is one of my favorites: Recycle. This infographic is the perfect example of how you can recycle old posts into something completely new.

 
Read more

Filed Under: Blog, Content Marketing, Ideationtagged with:

What Is Content Marketing Really?

August 23, 2012 by Kim Lloyd

A great many experts have taken a stab at this question.  So my viewpoint is just one of many thoughts on this subject.  When I first heard of this term 6 years ago, I was completely confused.  It sounded cool and sounded like this huge industry, but I really had no clue what it meant.  What I learned is that there is no one right answer, so no wonder it’s confusing!

Because it can mean a lot of things, you have to pick a definition you are comfortable with and no one can say you’re wrong.  I’ve listed some key characteristics…Read more

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Writing About Your Passion

August 11, 2012 by Guest Blogger

writing-passionsOne of the hardest parts of starting your own online projects is motivation. The Internet is seen as this big get rich quick scheme, but the reality is that very few marketing methods pay off right away – and some don’t pay off at all.

I liken the Internet to a high probability scratch ticket, where the more work you do the more you increase your probability. In order to give yourself the best chance of success, you need to put in as much work as possible, but even then there’s still a…Read more

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