This Week’s Top Tips on Content Marketing for the Holidays

December 8, 2015 by Tricia Goss

Content Marketing Tips for the Holidays The holiday season is upon us, so this week’s content marketing tips newsletter is filled with holiday-related content and social media marketing articles. If you’re not already a subscriber, give yourself an early gift and sign up here. Let’s get to our top picks of the week! Infographic: Consumers Want Holiday Content, and They Want It Now A new study from content discovery platform Outbrain highlights content consumption trends for the 2014 holiday season from November through New Year’s Eve. These insights…Read more

Filed Under: Content Marketing, Social Media, Strategytagged with: , , , ,

Content Strategy Tips and More: This Week’s Top Curated Picks

October 16, 2015 by Tricia Goss

Content Marketing Tips-RTD's Curated Picks of the Week

In this week’s content marketing tips newletter, we shared some great articles with tons of great tips related to content and social media marketing strategy. By the way, if you haven’t signed up for our newsletter yet, you can do so here: Subscribe to the Content Marketer’s Corner

Now, on our top picks of the week!

How to Play Content Strategy “Top Trumps”

Finding the best places to focus your attention, energy and budget is key to a successful content marketing strategy.

This post recommends determining which strategy…Read more

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SEO And Content Trends To Look Out For In 2016

October 2, 2015 by Tricia Goss

SEO and Content Trends

The new year is just around the corner, so it’s not to early to begin your social media marketing strategy for 2016. In this week’s content marketing roundup, we’re focusing on some of the top stories from around the web related to trends, strategy, and a few things you might want to keep your eye on.

If you haven’t seen these articles yet, we definitely recommend checking them out!

The Top 7 SEO Trends That Will Dominate 2016

Video is topping the list of trends once more. To create…Read more

Filed Under: Content Marketing, SEO/SEM, Trendstagged with:

More Bang for Your Content Creation Buck

July 29, 2015 by Tricia Goss

Repurposing Content: Best Practices What if you could turn every piece of content you produce into two unique pieces? What if you discovered every single piece could easily become six separate pieces of content?

According to a recent infographic published by Express Writers, you really can rework content into other fresh, new pieces and you should!

Some types of repurposing will take a little more effort. For instance, turning a blog post into an infographic, podcast or video is going to take some time, but considering the potential ROI, it may be well worth…Read more

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Little-Known Tricks to Boost Social Media Engagement

July 22, 2015 by Tricia Goss

Social Media HacksPerhaps you already have a handle on everything there is to know about using Facebook, Twitter and other major social media channels, but maybe there are some tricks you have not yet learned.

Salesforce recently published an infographic that will clue you in to some nifty “hidden” tools and features of top social platforms, such as muting people on Twitter without unfollowing them and saving Facebook links to read later.

Want more? Try these tantalizing tidbits.

Use Facebook Interest Lists to discover content. You can follow an existing list or create…Read more

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Choosing Engaging Topics for Pinterest Infographics

July 15, 2015 by Tricia Goss

Pinterest Infographic TipsDoes Pinterest perplex you? One thing pinners love is infographics, but not every infographic is poised for pinning.

You might want to use a recent Venngage infographic for guidance when designing your own infographic or sharing an infographic on Pinterest.

The graphic shares the top categories on the social site, including travel, food and marketing. Dig a little and you can discover specific niches that relate to your brand.

One way to find these details is by searching Pinterest. For instance, searching “travel” produces suggestions such as quotes, bucket lists and hacks. “Marketing”…Read more

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Creating Your First Marketing Vine Video

July 8, 2015 by Tricia Goss

Not using Vine as part of your social media marketing strategy? If you knew that five Vines were tweeted every second and 100 million people watch Vine videos on a monthly basis, might you change your mind?

Sure Payroll published an infographic that is loaded with tips and strategies to help you produce an effective Vine marketing strategy.

Vine videos are six seconds long, so you have to plan well to convey your message. One tip in the infographic is to sketch or write your storyline in six boxes, one for each second, to get a visual idea of how…Read more

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Social Media Marketing: Picking the Perfect Platforms

June 24, 2015 by Tricia Goss

Although some brands try to reach all social channels, others pick just a couple where they focus their time and attention. If you are in the latter group, determining which social media platforms best suit your audience can be a challenge.

A recent BlogPhoto.tv infographic offers assistance by breaking down the strengths, emphasis and use of each of the top five social networks: Facebook, Google+, Pinterest, Twitter and YouTube.

Of course, this is just the tip of the iceberg. There are dozens of other social media sites, some of which might be the perfect outlet for your brand.

Developing clear goals,…Read more

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Finding Balance in Social Media Marketing

June 17, 2015 by Tricia Goss

Finding Balance in Social Media MarketingHow do you like yours? It’s a question many of us hear this time of year as we chow down on grilled steaks or burgers.

But have you ever considered that this phrase might also apply to marketing?

A recently published infographic from Digital Marketing Agency Manchester compares social media marketing strategies to degrees of doneness for meat, with rare displaying only minor activity and well done as, well, not very well done at all, in fact.

You don’t want to leave your followers hanging, but neither do…Read more

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Encouraging Customer Testimonials

June 10, 2015 by Tricia Goss

Encouraging Written RecommendationsA stellar review might be the push a potential customer needs to choose your brand. A whole bunch of them can help build your brand’s reputation as the authority in your field.

But how do you obtain genuine, exceptional testimonials?

A recent QuickSprout infographic recommends asking for written feedback at the best possible moment, which is during the purchase cycle.

Some other approaches include enabling reviews on your Facebook page and encouraging them elsewhere, such as LinkedIn, Google and YouTube. Further inspire testimonials by offering rewards for them, such as gated…Read more

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