New Ways To Add Seasonal Content To Your Editorial Calendar

January 29, 2016 by Tricia Goss

Seasonal Content

One of the quickest ways to come up with content ideas for your editorial calendar is to use themes based on seasons, holidays and events. You may already incorporate major holidays such as Valentine’s Day, Thanksgiving, Christmas and Independence Day into your content marketing strategy, but if that’s where your seasonal content creation ends, you could be missing out on a treasure-trove.

What’s It All About?

Your first option is to create content based on an actual season (spring, summer, fall or winter). This type of content can have a broader theme and is…Read more

Filed Under: Blogging, content, Content Marketing, Strategytagged with: , , , , , ,

Do Negative Keywords Matter?

May 27, 2015 by Tricia Goss

Why Should You Look for Negative Keywords?Finding the right keywords to use for your product, service or brand is important. But have you ever thought about the wrong keywords? White Shark Media recently published an infographic and corresponding article that explains how you can determine keywords that could be driving unqualified traffic. Along with useful tools and popular methods are several outside-of-the-box ideas. For instance, you might want to consider popular movies, song lyrics or even abbreviations you may use that carry alternate meanings. In addition, pinpointing negative keywords should be an…Read more

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Proofreading Tips Even Pros Can Use

February 25, 2015 by Tricia Goss

Content Proofreading TipsLove it or hate it, you are surely aware of the novel and subsequent film, Fifty Shades of Grey. You may also know that experts berated the book for its grammar gaffes.

Grammarly recently published an infographic that lists the nine top types of errors editors came across not only in this novel, but in classic literature as well.

To ensure you don’t make the same slip-ups in your content creation, here are a handful of proofreading tips.

When Are You Most Creative?

February 18, 2015 by Tricia Goss

Best Time to WriteIs there a certain time of day that you earmark for blogging and other content creation? If not, you might want to consider it.

Neil Patel published an infographic on QuickSprout that displays scientific reasons why you should write and perform other creative tasks at specific times of the day.

The key is knowing whether you are a morning person or a night owl. Most people can easily answer this, but if you are unsure consider what time you would wake up if left to your own devices. If…Read more

Filed Under: Blogging, Productivitytagged with: , , ,

10 Fun Blog Post Ideas For People Who Hate To Write

November 10, 2014 by Tricia Goss

10 Blog Post Ideas For People Who Hate To WriteYou know the importance of publishing blog posts consistently, and you realize your posts should provide value to your target audience. There’s just one problem: You hate to write.

It’s not that you can’t do it. You know all the basics of spelling, grammar and formatting. You simply don’t enjoy the process of coming up with a topic, outlining your ideas and putting pen to paper (or fingers to keyboard, as the case may be).

The bad news is that if it is your job to…Read more

Filed Under: Blogging, Content Marketing, Ideationtagged with:

Great Sources of Free Images for Social Media

November 3, 2014 by Tricia Goss

Free Image SourcesThe image you choose can make or break your social media updates, blog posts and other content. But, finding the right picture to accompany your post can be challenging.

Not only do you need to find one that complements your post and grabs readers’ attention, but you also have to make sure you are free to share the pic. You can purchase stock photos, but that could take a bite out of your budget and even then, the choices are not always ideal.

When you know where to look, you can find…Read more

Filed Under: Blogging, Social Mediatagged with: , , , ,

Keys to Quality Content

September 30, 2014 by Tricia Goss

CaptureProducing content consistently is important, but quality counts, too. Determining what makes content awesome is the essential and a recent Super Fast Business post provides insight into several potential factors.

The first two pieces –uniqueness and relevance—go a long way. Your audience will appreciate content you pose with a relatable topic and an angle or information they have not yet seen.

Another tip is presenting your content so that it is easy to consume. Some ways to do this include:

  • Bulleted lists
  • Visual data
  • Use formatting, such as italics, bold text and underlines to highlight key information

In…Read more

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12 Cool Tools for Creating Images for Social Media

September 25, 2014 by Tricia Goss

Creating images for social mediaThe human brain processes visual data 60,000 times faster than text. Your audience’s eyes are drawn to visual content. They are more likely to engage, share and recall it.

Incorporating graphics into your social media marketing strategy is a good call, and – good news! – there are tons of online tools to help you create eye-catching, professional-looking visual content to share on Facebook, Twitter and all of your other social channels.

The following list includes one dozen of our favorite tools you can use to create a wide variety of…Read more

Filed Under: Blogging, Content Marketing, Design, Social Mediatagged with: , , ,

10 Awesome (and Free!) Content Discovery Tools for Curators

September 2, 2014 by Tricia Goss

content curation toolsIn order to share great content you have to find it first, and you don’t have all day to search and surf for posts, presentations and other material your audience will appreciate. Fortunately, new content discovery tools are cropping up all the time, allowing you to work smarter, not harder.

You are likely familiar with popular sites, such as Feedly, Digg and Google Trends, but you may be unaware of some praiseworthy content discovery tools that are free to boot. Who knows? You just might discover your go-to content curation source in our…Read more

Filed Under: Blogging, Content Marketing, Curation, Ideationtagged with: , , ,

Things to Consider When Hiring a Content Writer

July 30, 2014 by Ronda Bowen

hiring a content writerLet’s face it; it’s not always easy to come up with content on the fly. It’s even worse if writing is one of your least favorite activities. You sit down at your computer, and the blank screen stares back at you, daring you to fill it in. More than just a simple chore, it feels like a root canal.

Writing isn’t for everyone. It doesn’t matter if you hate to write, if you struggle to write, or if you just don’t have time to write. There comes a time in…Read more

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