UGC Best Practices

April 10, 2014 by No Comments

fotagrafin-263381_640Are you using UGC (user-generated content) to its fullest potential?

In a recent Social Media Examiner post, Louise Julig provides an example of a brand that has successfully incorporated UGC into its social media strategy.

Along with using customer photos in the place of models or stock photos and targeting the appropriate type of content for various social media channels, one key approach the brand applies is to call for specific content. The brand uses an app with a detailed explanation of the information users should share in their personal stories.

There are other ways to obtain the UGC you want. For starters, don’t call it UGC. Designate a friendlier term, such as crowdsourcing or community features. Providing some ideal examples of the type of content you want gives your audience something to aspire to, as well.

How often and in what ways do you use UGC?

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