Tips for Finding the Best Content to Share on Social Media
February 26, 2016 by
Finding compelling, fresh content to share with your social media followers can be challenging, but it really is necessary if you hope to stand out above the noise of everyone else in your fans’ feeds.
You need a consistent stream of attention-grabbing, absorbing, applicable content to build a meaningful relationship with your fans and draw even more followers across the social channels you use. But how do you accomplish this without spending every waking hour scouring the internet for share-worthy stuff?
Don’t stress! Instead, use a combination of the tricks, tools and techniques to streamline your content discovery efforts. To help you begin, we offer several beneficial practices that can help you find untapped content gems.
Mind Your Keywords
Before you even begin looking for shareable content, you need to have a well-founded comprehension of the topics that are significant to your audience. Use tools such as Wordtracker, Google AdWords Keyword Planner or WordStream to research and determine the best keywords for your brand.
Once you have a clear sense of the right subjects on which to focus, you can begin your search for sensational content to share.
- Google Alerts can keep you informed on the latest content for any given word or phrase.
- RSS feeds and content aggregators can be super effective.
- A daily check of hashtags on Facebook, Twitter, Google+ and Instagram can lead to some fresh, relevant content, as well.
Watch the News
Top national and regional news stories can be highly shareable, provided you curate a post before it has become widespread, but don’t overlook minor write-ups. Local stories and human-interest articles that are applicable to your target audience can quickly go viral.
The best selections are those that elicit strong emotions. We’ve all seen the article about a grocery store clerk who carried the bags of an elderly customer all the way to his house, the video showing passers-by disregarding a coatless child in the winter or the photo of a goat with a hilarious hairdo. Someone was the first to share every piece of viral content you have ever viewed. Who knows? You might find the next Grumpy Cat.
The key is to connect with your followers; share content that makes them laugh, cry or get a little angry.
Stay Up on Trends
Trending topics are always popular on social media and, happily, there are loads of ways to find it. Google Trends, Twitter Trends and the Trending stream on Facebook are just a few examples.
- If a trending topic does not directly correlate with your niche, look for an angle that does.
- Expand upon a specific point, play devil’s advocate and argue an opposing view.
- Compare the trending subject to one related to your brand (How Star Wars Is Like Retail Management or How Motherhood Is Like an Amusement Park, for example).
Of course, not every trend will be applicable to your audience. If you cannot come up with an idea rather quickly, skip it and move on to the next idea.
Take Advantage of Tools
You can streamline your utilization of all these ideas using some of the many available social media and content marketing tools available.
As mentioned, Google Alerts is a terrific tool for keyword monitoring; Keyhole and Hashtracking enable you to keep tabs on topical hashtags.
News aggregators, such as Fark and News360 can help you keep abreast of current events and discover those slice of life pieces that your readers will eat up, while creating a custom dashboard at Rock the Deadline Studios makes it easy for you to discover relevant content using your specific keyword set.
Finding the perfect combination of tools and methods for your social media audience’s unique wants and needs will only take a bit of time and effort. Once you have developed a system, you can spend less time searching and more time sharing.