Rewarding Digital Influencers

June 30, 2014 by

influencer statsEveryone is talking about brand influencers and the benefits of influencer marketing, but knowing where to begin can be a challenge.

A recent infographic published by Marketo provides data and advice based on the “three Rs,” which are the professed pillars of influence: reach, relevance and resonance.

Rewards and recognition are two more R words to remember. The infographic reports that 68 percent of influencers believe brands want them to contribute their time, efforts and resources voluntarily; consider a list of incentives –monetary or otherwise—that will encourage influencers to join forces with your brand and follow through with promised rewards.

Digital Influencer Marketing for Brands Infographic

Brought to you by Social Marketing Software by Marketo

Filed Under: Content Marketing, Social Mediatagged with: , , , , ,

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