Rewarding Digital Influencers
June 30, 2014 by
Everyone is talking about brand influencers and the benefits of influencer marketing, but knowing where to begin can be a challenge.
A recent infographic published by Marketo provides data and advice based on the “three Rs,” which are the professed pillars of influence: reach, relevance and resonance.
Rewards and recognition are two more R words to remember. The infographic reports that 68 percent of influencers believe brands want them to contribute their time, efforts and resources voluntarily; consider a list of incentives –monetary or otherwise—that will encourage influencers to join forces with your brand and follow through with promised rewards.
Brought to you by Social Marketing Software by Marketo