Content Marketing Tools and Tips: This Week’s Best from the Web
January 4, 2016 by
The new year has arrived, so this week we shared some outstanding articles that are loaded with some great gifts for content marketers: tools, tools, and more tools. And if you haven’t done so already, sign up for our newsletter here: Subscribe to the Content Marketer’s Corner. It’s a terrific gift to yourself for the coming year.
Now, on our top picks of the week!
Below are some of the top tools to make your team better, faster, and more confident when it comes to social media and content management.
BuzzSumo is a helpful tool listed here that you simply must try. Whether you are looking for content to curate or topic ideas for your own original content, entering a keyword or two will present a list of currently hot articles and blog posts.
By using the right tools, you can ensure your content creation process starts off on the right foot and delivers the results you need.
This post lists a dozen tools to help you research, brainstorm, create visual content and improve your writing. One of the writing tools is the Readability Test Tool, which can test the readability of content using a URL or your direct, cut and paste input.
What you might not know is that MS Word offers a similar tool. If you use Word for the bulk of your writing, choose Proofing from the Options menu and select the Show Readability Statistics option in the Spelling and Grammar section.
However, finding the right influencer marketing tools can be a major challenge. That’s why we’ve provided a list of tools to help you develop your influencer marketing strategy. Bookmark this list as a reference guide for your 2016 plans.
Reaching more influencers is an excellent goal to have in the coming year. One tool not listed in this post is Keyhole, which offers a freemium version and allows you to create a breakout table displaying potential influencers who engage with your target keywords.
Marketing is about being creative and these tools can help you take your marketing efforts to the next level.
HARO (Help A Reporter Out) is one of the services listed in this post. This tool connects brands with journalists looking for experts on a smorgasbord of topics. You help them by offering insights and information on a topic, they help you build brand awareness, so it’s win-win. Other similar services include Profnet, SourceBottle and PitchRate.
So how do you ensure your brand gets the exposure needed to fuel growth? With the help of great tools, of course. Here are 11 marketing tools you can use to grow your brand in 2016.
Tried any new tools lately? This post shares just under a dozen that can help increase brand exposure by building a targeted Twitter following and more. You can start on targeted Twitter users by following people who follow accounts with interests that complement your brand. Chances are good that if someone follows a relevant brand or person and you follow them, they’ll check out your brand’s profile, see all the great content you’re sharing and follow you, too.