Curated Picks of the Week: Multimedia Content Tips
January 22, 2016 by
Have you been thinking about creating content for YouTube, Snapchat, Instagram and other multimedia platforms, but not sure how these platforms will fit into your marketing mix – or how you should even begin? In this week’s collection of content marketing tips, we’ve focused on advice and strategy given by experts in these arenas to help you get going.
By the way, if you have any other great articles or sources you recommend on these topics, we’d love to hear. Just leave us a note in the comments!
Erin Sagan of WordStream points out, “According to BI Intelligence, the popularity of online video advertising is growing at a much faster rate than nearly all other advertising formats and mediums. As more and more businesses adopt this method of marketing, YouTube is becoming saturated with AdWords video ads.”
Check out the article for some great ideas on what can you do to keep people from hitting that “Skip” button and make your video ads stick in their minds.
We’re big fans of Social Media Examiner because of the great content they publish every week – if you haven’t done so already, you may want to add this site to your regular reading list. This week, Kate Talbot shared some super examples of how brands are using Snapchat to engage with their fans along with some suggestions on how others can produce similar types of content. Definitely worth reading!
Podcasts aren’t the only form of audio content out there! Try sampling the waters by offering audio versions of your latest blog posts or even just curating excellent audio material created by others that you think your followers would love. Or, try some of the other actionable tips that Heidhi Cohen gives in this article.
Think creating interactive content is too time-consuming or complex? You may want to try one more of the tools from this list that Yoav Vilner has put together and see what type of effect this form of content has on your overall engagement rate. Plus, you may even have a little fun in the process.
Okay, so this selection isn’t focused on multimedia content like the rest of the items on this week’s list, but it was so intriguing that we just had to include it anyway. Backlinko recently performed a very detailed analysis to see what types of ranking factors correlate to first page search results on Google. Lots of great takeaways here!