August 23, 2012 by
A great many experts have taken a stab at this question. So my viewpoint is just one of many thoughts on this subject. When I first heard of this term 6 years ago, I was completely confused. It sounded cool and sounded like this huge industry, but I really had no clue what it meant. What I learned is that there is no one right answer, so no wonder it’s confusing!
Because it can mean a lot of things, you have to pick a definition you are comfortable with and no one can say you’re wrong. I’ve listed some key characteristics…Read more