What Is Content Marketing Really?

August 23, 2012 by Kim Lloyd

A great many experts have taken a stab at this question.  So my viewpoint is just one of many thoughts on this subject.  When I first heard of this term 6 years ago, I was completely confused.  It sounded cool and sounded like this huge industry, but I really had no clue what it meant.  What I learned is that there is no one right answer, so no wonder it’s confusing!

Because it can mean a lot of things, you have to pick a definition you are comfortable with and no one can say you’re wrong.  I’ve listed some key characteristics…Read more

Filed Under: Blog, Content Marketingtagged with:

Writing About Your Passion

August 11, 2012 by Guest Blogger

writing-passionsOne of the hardest parts of starting your own online projects is motivation. The Internet is seen as this big get rich quick scheme, but the reality is that very few marketing methods pay off right away – and some don’t pay off at all.

I liken the Internet to a high probability scratch ticket, where the more work you do the more you increase your probability. In order to give yourself the best chance of success, you need to put in as much work as possible, but even then there’s still a…Read more

Filed Under: Content Marketingtagged with:

Increase Interest In Your Business With A Pinterest Account

June 4, 2012 by Tricia Goss

pin-boardYou have heard about this virtual pinboard. Perhaps you have browsed the social sharing site or even gone as far as creating an account and pinning onto your very own boards. What you are not quite sure about, though, is how Pinterest can help you market your business.

A Little About Pinterest

In case you are unclear on how it works, users “pin” images—typically containing links to the sites from which they came—on themed pinboards. Users determine the themes for each board, ranging from fairly general, such as “Food and Drink” or…Read more

Filed Under: Blog, Social Mediatagged with: